I am a marketing enthusiast, and nothing is more satisfying than telling compelling, relevant stories that motivate people to take the desired action. Whether it's creating stories around a brand’s mission and purpose, launching new products, or recruiting a diverse workforce, the power of marketing is undeniable when it connects with people at the right time and in the right place.
Having been in marketing for almost my entire career, I know and implement best practices in all my work, paving the way for campaigns and product launches that always meet and exceed KPI's. I’ve done it all - from creating brand revitalization campaigns, to successfully launching Fintech and Finserv B2B products in existing and new markets, to multicultural campaigns that enhance brands and attract the best-of-the-best talent to come to work for them. It never gets old and is always richly rewarding!